Money Shot

In my experience, people are way against showcasing their booths anywhere. It’s like they’re top secret or something. Maybe I should have labeled this post “The Secret”? Who knows? Anyway. Here is my booth from this year’s Surtex show. I had such a wonderful time. Major things that worked and a smattering of things I learned this year:
  • Wear your fancy shoes
  • Bring your running shoes and wear them until the last possible second
  • Have a friend with you in the booth at all times
  • My friends are wildly attractive – this didn’t seem to hurt (This was actually something I learned. I’d never really considered how good looking my posse is.)
  • If you are afraid of heights make sure someone tall is there to hang the high stuff
  • Velcro sticky dots are the ideal medium for tacking stuff to the walls
  • If you use Velcro sticky dots stick them and un-stick them five or ten times against your jeans before you actually apply them to the wall – so you can get them off later
  • The multiple business cards from last year really paid off again this year
  • Keep the energy in your booth high
  • Position your spot lights so they are “just so”
  • If you’re not getting people to use your booth space the way you want them to, CHANGE SOMETHING!!– We moved the table around twice before we got it in the right place and things changed drastically once it was perfect
  • Tell students who want to talk to you to come back after 3pm on any day of the show, things will be way quieter
  • Make sure you have an exit strategy – this was my Waterloo – it took me forever to pack up
  • Don’t stress out
  • Have fun!
  • I learned lots of other stuff, but that’s top secret 😉

Categories: Process, Surtex 2009

4 replies »

  1. your booth was FABULICIOUS and I’m so glad you had an awesome show. AND your tips and tricks rock…you are right on.
    Here’s to a great year…!

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